FrieslandCampina - Pobuca ENTERPRISE & Fieldsales-ready

  • Author: Anna Natsvlishvili / Date: 6th April, 2017

FrieslandCampina is using

Pobuca ENTERPRISE

Company Description

FrieslandCampina produces and sells consumer products such as dairy-based beverages, infant nutrition, cheese and desserts in many European countries, in Asia and in Africa via its own subsidiaries. Dairy products are also exported worldwide from the Netherlands. In addition, products are supplied to professional customers, including cream and butter products to bakeries and catering companies in West Europe. FrieslandCampina sells ingredients and half-finished products to manufacturers of infant nutrition, the food industry and the pharmaceutical sector around the world.


The Challenge

FrieslandCampina had the need of a centralized database of customers contact details in order sales reps could access the information while on the go, In addition, sales reps needed to have a light sales force automation software installed on their mobile phones or tablets so they can make quick product orders while paying a visit to customers.


The Solution

In order to meet their need FrieslandCampina started using Pobuca ENTERPRISE and premium service, fieldsales-ready. Now all of customers' contact details are stored in Pobuca and everyone can access thie common contact lists. Sales reps are using the Pobuca mobile app since they are on the go when there is a need to communicate and contact customers. In addition, sales reps are using fieldsales-ready to schedule customer visits, have a product catalogue to showcase and take product orders instantly.


Total Users - 10  |  Sessions up until now: Web sessions - 19  iOS sessions - 85  Android sessions - 43



Schedule a demo for Pobuca ENTERPRISE or Fieldsales-ready